Designer-developer Kevin Cavenaugh, who works hard to put up interesting architecture that's an asset instead of a burden to the neighborhoods where he works, coined the term. In the story he elaborates:
“Everybody knows a greedy building when they see it. The design follows a formula, no matter what neighborhood it’s for. They’re lazy. As a developer, everything you do to make a building better makes the numbers worse. So if you start from maximizing profits, you don’t give yourself an opportunity to do great or even good buildings."The only thing to add in Beaumont-Wilshire's case is that the Northeast Fremont building's not just greedy, it still doesn't comply with code and shouldn't be occupied until it does.